Privacy Policy

Effective Date: January 16, 2026

Dads N Lads Ltd ("we", "us", "our") is an Alberta-based private-sector organization that operates an online store at dadsnlads.ca selling clothing, footwear and related products. We are committed to protecting the privacy of individuals in a manner that a reasonable person would consider appropriate.

This Privacy Policy explains our practices regarding the collection, use, disclosure, storage, retention and protection of personal information under Alberta's Personal Information Protection Act (PIPA). Where our activities involve personal information in the course of commercial activities that fall under federal jurisdiction or cross provincial/territorial borders in a manner that triggers federal oversight, the federal Personal Information Protection and Electronic Documents Act (PIPEDA) may also apply. In such cases, our practices are intended to meet the requirements of both laws.

1. What Personal Information We Collect

We collect personal information only for reasonable purposes related to operating our online retail business. Typical categories include:

Name, email address, mailing/shipping address, telephone numberAccount credentials (username; password is stored in hashed/encrypted form)Payment-related information (billing address; we do not:

store full credit/debit card numbers — these are handled solely by PCI-compliant third-party payment processors)Order details, purchase history, items viewed or added to cart, size/style preferences (if provided or inferred from orders)Communications you send us (inquiries, reviews, support tickets, returns/exchanges)Device and technical data (IP address, browser type/version, operating system, referring pages, pages visited, time/date of visits, approximate location derived from IP)

We limit collection to what is necessary for the identified purposes.

2. How We Collect Personal Information

Directly from you: when you create an account, place an order, sign up for newsletters, contact support, submit product reviews, participate in promotions, or return items.

Automatically: through cookies, pixels, server logs and similar technologies (for site functionality, analytics and security).

From third parties: shipping carriers (delivery updates), payment processors (confirmation of transaction success), and — with your consent — marketing or analytics providers.

3. Purposes for Which We Collect, Use and Disclose Personal Information

We collect, use and disclose personal information only for purposes that a reasonable person would consider appropriate in the circumstances, including:

Processing, fulfilling and shipping orders (including payment authorization and fraud prevention)Managing customer accounts and providing customer service/support Sending essential transactional communications (order confirmations, shipping notifications, return instructions)Improving our website, products, services and user experience (analytics, error reporting)Personalizing recommendations and content (if you have an account and have not opted out)Sending promotional/marketing communications

only

if you have given express or implied consentPreventing/detecting fraud, error, theft or damage to propertyComplying with legal obligations (tax records, court orders, regulatory requirements)In the event of a proposed or actual business sale, merger, reorganization or asset transfer

4. Consent

We obtain your consent before or at the time of collection, except where collection, use or disclosure without consent is permitted under PIPA (e.g., for fraud prevention, legal compliance, or implied consent for fulfilling an order you initiate).

Express consent

— usually obtained through a clear affirmative action (checkbox for marketing, explicit agreement during checkout).

Implied consent

— may apply where the purpose is obvious and you voluntarily provide the information (e.g., providing a shipping address to complete a purchase).

You may withdraw consent at any time (subject to legal or contractual restrictions) by contacting us or using unsubscribe mechanisms in emails. Withdrawing consent for essential purposes (e.g., order fulfillment) may prevent us from providing services.

5. Disclosure of Personal Information

We share personal information only when necessary and with appropriate safeguards:

Payment processors, shipping carriers (Canada Post, UPS, etc.), fulfilment/warehousing partnersService providers for hosting, analytics, email delivery, fraud detection (contractually bound to protect information)Professional advisors (accountants, lawyers) when requiredLaw enforcement, courts or regulators when required or authorized by lawIn connection with a business transaction (sale, merger, etc.)

We do not sell personal information to third parties for their independent marketing purposes.

6. Storage, International Transfers and Safeguards

Personal information is primarily stored in Canada. However, some service providers (e.g., cloud hosting, analytics, payment processors) may process or store information outside Canada (commonly the United States). When personal information leaves Canada, it is subject to the laws of the destination country.

We use reasonable physical, technical and organizational safeguards appropriate to the sensitivity of the information (encryption in transit for payments, access controls, regular security assessments, secure destruction methods).

7. Retention

We retain personal information only as long as necessary to fulfill the purposes for which it was collected or as required by law (typically 6–7 years for tax/accounting records after last interaction). After that time, we securely destroy or irreversibly anonymize it.

8. Your Rights Under PIPA

You have the right to:

Be informed about our policies and practices Access your personal information we hold (subject to limited exceptions)Request correction of inaccurate or incomplete information Withdraw consent (subject to legal/contractual limits)Challenge our compliance with PIPA

To exercise these rights, contact our Privacy Officer (details below). We will respond within 45 days (or as required by PIPA). There is usually no charge for access requests unless the request is manifestly unfounded or excessive.

9. Cookies and Similar Technologies

We use cookies and tracking technologies for essential site functions, performance, analytics and (with consent) targeted advertising. You can manage preferences via our cookie banner or browser settings. For more information, see our Cookie Notice (linked on the Site footer if implemented).

10. Children

Our Site and services are not directed to children under the age of majority in Alberta (18). We do not knowingly collect personal information from children without verifiable parental/guardian consent.

11. Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. The revised policy will be posted here with an updated effective date. Material changes that require new consent will be communicated appropriately.

12. Contact Our Privacy Officer

For questions, access/correction requests, complaints or withdrawal of consent:

Privacy Officer

Dads N Lads Ltd

cs.dadsnladsltd@gmail.com

PO Box 6477, Peace River, Alberta, T8S 1S3, Canada

Phone: (780) 624-2803

You may also contact the Office of the Information and Privacy Commissioner of Alberta (OIPC) if you are not satisfied with our response:

OIPC Alberta www.oipc.ab.ca

This policy is provided for informational purposes and is not legal advice. We recommend consulting a lawyer experienced in Alberta privacy law for final review and customization to your specific operations